ABC was the odd network out last night, despite an all-new line-up. NBC: THE WINNER IS was far from the winner in its Thursday premiere with a 1.0. (It followed a repeat of itself, which didn’t do much worse with 0.8.) The premiere of HOLLYWOOD GAME NIGHT fared better. Per Mitch Metcalf: Game Night […]
The NBA FINALS, while the overwhelming winner of the night, took a step backwards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]
> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC: The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expose new viewers to the shows backfired: those people must not have liked what they saw, because […]
We don’t have data yet for the season premiere of Breaking Bad, which frankly is of more interest than any of the blah network numbers last night. CBS: The 0.3 boost for 60 MINUTES (to 1.2) is probably mostly due to a 9-minute overrun for the end of the PGA CHAMPIONSHIP, and will be […]
AMERICAN CRIME wasn’t quite up to Shondaland standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]
It was a strong night for network TV, rebounding from last Monday (which was interrupted by a Presidential speech). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]
ADJUSTED UPDATE: LAST MAN STANDING and SHARK TANK gained 0.1 each, but HANNIBAL fell 0.1 to a bloodless 0.8. FRIDAY CABLE: Things weren’t any more exciting on the cable side, as WWE (Syfy) was the best the night could do at 0.8, with SONS OF GUNS (Discovery) behind at 0.6. Both were steady with […]
Except where noted, comparisons are to 2 weeks ago rather than to Thanksgiving night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]