DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

February begins with a night that can’t even find a single 2 rating. CBS:  UNDERCOVER BOSS had one of the two 1.9s of the night, steady with its last airing.  BLUE BLOODS and CSI NY were both at 1.5, which was down slightly for the first and even for the second. ABC:  The other 1.9 […]

  The OLYMPICS hit a new low–and probably haven’t struck bottom yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

NETWORK UPDATE:  The season finale of SURVIVOR edged up 0.1 in final numbers, moving it into a tie with AMERICAN IDOL.  (The SURVIVOR post-finale special lost 0.1.)  The season finales of THE MIDDLE and MODERN FAMILY both gained 0.1.  WEDNESDAY CABLE:  TNT’s coverage of the NBA PLAYOFFS was on top at 2.2, with the NHL […]

> November sweeps began with a baseball bat in its hand, and for one network, that bat was the one wielded by Robert DeNiro in The Untouchables. NBC:  A disaster, although its full extent won’t be known until the World Series is over next week.  COMMUNITY and PARKS AND RECREATION tied all-time lows (and for […]

  A quiet season finale took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS ABC:  Reruns at 0.34/0.35/0.25. CBS:  Reruns at 0.38/0.19/0.19/0.17. NBC:  A NASCAR race at 0.43. FOX:  A USFL game at 0.13. CW:  Reruns at 0.04/0.02/0.03/0.02. TELEMUNDO:  Movies at 0.21/0.12. UNIVISION:  A COPA ORA match at 0.85.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The BET AWARDS got the Paramount “roadblock” […]

  Broadcast TV’s biggest hits continued heading downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]