Goodbye, I FEEL BAD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

  A deadly night of reruns for the most part. CBS:  The highest rated show of the night was SURVIVOR, and even it was down 0.2 from last week to 2.2.  It was followed by reruns of CRIMINAL MINDS (1.4) and CSI (1.2). FOX:  The absence of new competition on most of the networks didn’t […]

  Drops at NBC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  Several of Tuesday’s shows returned from the Olympics break a bit lower than they left. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS, with a boost from the 1.15/2.18 NBA PLAYOFFS games that preceded it, rose 0.18 to 0.66.  A 3-hour AMERICAN IDOL was up 0.04 to 0.68. CBS:  60 MINUTES dropped 0.11 to 0.44, THE EQUALIZER dipped 0.03 to 0.40, EAST NEW YORK held at 0.28, and NCIS: LA […]

Note: The NBC numbers below (NFL Wildcard Game coverage in the Eastern/Central time zones and mostly local programs in the primetime hours in the West) will go up around 15% to 20% in the official nationals on Tuesday morning. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key […]

  AFTERNOON UPDATE:  The WINTER OLYMPICS climbed 0.2 in final numbers, as did  THE BIG BANG THEORY.  AMERICAN IDOL and 2 1/2 MEN were both up 0.1, while THE MILLERS had the only drop, down 0.1. THURSDAY CABLE:  PAWN STARS (History) took the lead at 1.2, up 0.1.  APPALACHIAN OUTLAWS was behind at 0.9, also […]

Thursday ratings for last night, the same night last year and last week.  The format of the chart has been changed slightly to make comparisons to last year and last week easier to read.  If you have any additional suggestions or comments, please let us know. Last night’s fast nationals are unusually impacted by live […]