DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  CBS:  Not a successful night.  THE AMAZING RACE kicked off its move to Fridays at 1.1, slightly over half of last fall’s Sunday premiere, and 0.4 below the start of the spring 2014 arc.  HAWAII 5-0, at 1.3, was 0.3 below last fall’s start, and BLUE BLOODS lost half a point from last fall’s […]

  Shondaland is open for business. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Thursday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  There was good news last night for ABC, none (again) for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Wednesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  The second night of the fall TV season was far from the ratings bonanza of the night before. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  None of the networks had very much to complain about last night, as the fall TV season officially got under way. CBS:  THE BIG BANG THEORY handily won the 8PM showdown with episodes at 5.3/5.4, comparable with the 5.3/5.8 it had in preliminary numbers (on Thursday) last fall, although both of those episodes went […]

  Almost there… CBS:  The network used the eve of the fall TV season to launch MADAM SECRETARY.  The night started with a big boost from the 8.3 overtime of the Seattle/Denver Super Bowl rematch, which went into primetime and pushed the line-up (meaning adjustments are in store tomorrow), compared to last Sunday’s 6.7 primetime […]

Saturday preliminary broadcast ratings: DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).