The newly-grown linear audience made THE MASKED SINGER even bigger. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). With two preseason NFL games this past week (Friday and Sunday), FOX vaulted to the top of the anemic network prime time ratings averages for the week.  NBC suffered mightily this week with no NFL […]

  A sizable drop for the fall finale of THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  The NCAA Tournament is already helping CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Sports continues to be the June ratings story. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  AFTERNOON UPDATE:  AMERICAN IDOL managed to salvage a shred of dignity (for this week, anyway) by gaining 0.1 in adjusted numbers to hit 2.0.  HELL’S KITCHEN also climbed 0.1, as did THE VAMPIRE DIARIES and PARENTHOOD.  Final numbers for the Thursday primetime CBS NCAA TOURNAMENT games were 1.0/1.3, with the first game way down […]

  ABC’s Tuesday prospects look considerably less bright after last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Tuesday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  GLEE’s final return wasn’t tuneful. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]