> NYC 22 goes down with the ship. CBS:  It was almost a full year ago that CBS announced the arrival of NYC 22 (which has changed titles since then), and after all that time… nobody cared.  The show debuted to a terrible 1.5, unable even to hold its mediocre 1.8 lead-in from THE GOOD WIFE […]

Wherever Justin Bieber’s fans are, they’re not watching network television. NBC:  The first part of a 2-night special that’s oh-so-coincidentally airing the same week as its star’s new release, JUSTIN BIEBER:  ALL AROUND THE WORLD could only get to a 0.9 rating in 18-49s.  It didn’t even skew as young as you might think:  under […]

  Republicans ♥ NBC? NBC:  Somewhat ironically, considering the Right’s loathing of MSNBC, preliminary numbers have the Peacock as the GOP network of choice for last night’s coverage of the REPUBLICAN NATIONAL CONVENTION, with a 1.3, more than the CBS and ABC numbers combined.  The rating may be somewhat attributable to the 2.4 earned in […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  No one at CBS misses MADE IN JERSEY. CBS:  Without Jersey breaking up the night, both CSI NY and BLUE BLOODS were up by 0.2 to 1.4, giving the latter a tie for the 10PM lead.  Even the NCIS rerun at 8PM managed a 1.2, higher than new episodes of Jersey had been doing. NBC:  Perhaps dented a bit by the stronger CBS competition, GRIMM was […]

Ugliness in almost all directions. NBC:  THE VOICE had by far its worst regular outing of the season at 3.0, down 0.8 from 2 weeks ago (Election Night preempted all of primetime last week) and tying a clip show that aired on Oct 2.  The “good” news for NBC was that despite the Voice’s tailspin […]

…and this is why NBC won’t be running Revolution without a Voice lead-in anytime soon. NBC:  TAKE IT ALL, airing for the first time without the comfort of that Voice audience, collapsed by more than a ratings point in a single night, down 50% to a terrible 1.1–just a tenth of a point above its […]

American Idol isn’t scary anymore. FOX:  As Mitch Metcalf detailed this morning, AMERICAN IDOL‘s 6.0 season debut–while obviously still a huge number for any network series–was down 1.4 ratings points from last year’s premiere, and down a staggering 3.7 points from 2 years ago, a margin that in itself would be the rating for a […]