> None of the networks should be throwing a parade after the first 8 days of the new season, but some may be in more of a marching mood than others. FOX:  It was all going so well for FOX.  NEW GIRL launched as strongly as the network could possibly have wished.  X-FACTOR may not […]

Not the kind of history the major networks like to set. CW:  Last night may have been the first time a CW series beat not one, but two of the big networks, as THE VAMPIRE DIARIES climbed an impressive 0.3 to 1.3 and NBC and ABC fell.  At 9PM, BEAUTY AND THE BEAST was also […]

Note: ABC, CBS and especially NBC numbers below will go down in the nationals this afternoon because of local pre-emptions for various NFL PRESEASON games. FOX should also go up about +15% when live west coast viewing is added this afternoon.  Given all the likely changes, we’ll hold our ratings analysis until final numbers are […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The more action-packed debate had stronger numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A moderately good night for some newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

    The real question is whether Hatfields & McCoys outrated all the networks again. NBC:  AMERICA’S GOT TALENT is so far the dominant network show of the early summer, its 3.7 more than doubling every other show on the networks (except its own 8PM repeat).  That provided an excellent platform for a GRIMM repeat […]

  Either something very good happened at CW last night, or there were local preemptions that will lead to adjustments on Monday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]