June 21, 2012


Wherever Justin Bieber’s fans are, they’re not watching network television.

NBC:  The first part of a 2-night special that’s oh-so-coincidentally airing the same week as its star’s new release, JUSTIN BIEBER:  ALL AROUND THE WORLD could only get to a 0.9 rating in 18-49s.  It didn’t even skew as young as you might think:  under 50% of its total audience was in the demo.  Everything else on NBC last night (a couple of SVU repeats) was below a 1.0 as well.

ABC:  DUETS, relocated from Thursdays due to the NBA Finals, continued to flounder, losing a third of its MODERN FAMILY rerun lead-in for a 1.1 rating.

CBS:  DOGS IN THE CITY and its 1.0 had the night’s lowest number, below reruns of CRIMINAL MINDS and CSI.  

FOX:  An easy win for the night (Univision was in 2d place, beating all other English-language networks) with SO YOU THINK YOU CAN DANCE‘s 2.4.

CW:  AMERICA’S NEXT TOP MODEL reruns at 0.3/0.4.

Tonight ABC will be Oklahoma City’s biggest fan, as a Miami win would close out the NBA FINALS before reaching Games 6 or 7, the most lucrative and highest-rated of all sports series. CBS airs repeats, NBC has the 2d half of that Bieber special as part of its all-new night, and FOX has on THE CHOICE and TAKE ME OUT.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."