AFTERNOON UPDATE:  THE WINTER OLYMPICS gained only 0.1 in adjusted numbers, bringing it to 5.0, more than a point behind Vancouver and more than 3 points behind Turin for the night.  (Don’t even ask about Salt Lake City.)  At least the afternoon adjustments gave the Games something, though–AMERICAN IDOL stayed at its awful, all-time […]

  AFTERNOON UPDATE:  NBC wasn’t able to exclude the 8PM half-hour of its WINTER OLYMPICS coverage, and consequently its rating stayed at 5.0, just barely above the 2d-lowest night of Turin  And without getting too far into spoiler territory, tonight’s ratings may end up being disappointing as well.  CRIMINAL MINDS gained back 0.1 of its […]

  UPDATE:  THE OLYMPICS excluded the 8PM half-hour (no commercials) and by that means was able to adjust up to 5.0 for the rest of primetime. TUESDAY CABLE:  TEEN MOM (MTV) led the night with 1.4, up 0.1 from last week.  BEING MARY JANE (BET) was likewise up 0.1 to 1.3, tied for 2d place […]

  UPDATE: Per expectations, the WINTER OLYMPICS adjusted to a 5.6 rating on Monday (Nielsen is still behind, recovering from the horror of dealing with a regular national holiday).  ALMOST HUMAN gained 0.1 to hit 1.7, tying the much more high-profile THE FOLLOWING (which for its part seems hell-bent on topping its own idiocy with […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night.  NBC will hope this drop was solely due to Valentine’s Day.  Despite the over 2 point […]

  The Olympics pushed American Idol below a milestone. NBC:  See Mitch Metcalf’s Skedball post for details about the ratings track for the WINTER OLYMPICS.  Last night’s preliminary 5.9 was up 0.3 from Wednesday, but below the comparable night at the 2002, 2006 and 2010 games, and only the Opening Ceremony and Tuesday’s telecast are […]

  It was American Idol‘s turn to feel the Olympics pain. NBC:  See Mitch Metcalf’s SKEDBALL post for details on last night’s Sochi ratings.  After an uptick on Tuesday, Wednesday’s WINTER OLYMPICS coverage fell to 5.6, down a full point from the previous day, and also back to being below the last 3 winter games […]