Wednesday fast national ratings.
AFTERNOON UPDATE: The WINTER OLYMPICS stayed at 6.6 in final numbers. The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1. (A couple of ABC’s reruns also dropped 0.1.) TUESDAY CABLE: TEEN MOMS (MTV), BEING MARY JANE (BET) and THE HAVES AND HAVE […]
AFTERNOON UPDATE: THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games. Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]
Skiers and skaters couldn’t beat walkers. NBC: See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis. The games scored 6.9 in preliminary primetime 18-49 numbers. AMC: Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo. […]
OLYMPICS: The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s. That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies. (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.) OTHER NETWORKS: As […]
AFTERNOON UPDATE: The WINTER OLYMPICS climbed 0.2 in final numbers, as did THE BIG BANG THEORY. AMERICAN IDOL and 2 1/2 MEN were both up 0.1, while THE MILLERS had the only drop, down 0.1. THURSDAY CABLE: PAWN STARS (History) took the lead at 1.2, up 0.1. APPALACHIAN OUTLAWS was behind at 0.9, also […]
The last pre-Olympics night for a while. FOX: AMERICAN IDOL reached Hollywood and leveled out, up 0.1 from last week to 3.9. ABC: THE MIDDLE dropped 0.1 to 2.2, and SUBURGATORY was down 0.1 to 1.7 from its last airing after a new Middle, although up 0.2 from last week when it followed a […]
Wednesday fast national ratings and relevant comparisons: