Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The veterans showed why they’re still the elite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  AFTERNOON UPDATE:  There were no meaningful changes from the morning’s overnight numbers.  As often happens, when the dust settled on CBS, THE BIG BANG THEORY rose 0.1 to 5.4 and THE MILLERS slipped 0.1 to 2.8.  In addition, 2 1/2 MEN added 0.1 for 2.2.  Both half-hours of COMMUNITY ended up at 1.3s.  The […]

Night 3 of the Democratic National Convention (President Obama, Senator Tim Kaine and VP Joe Biden speaking) attracted 23.7 million viewers 2+ across the three broadcast networks and three major cable new channels, down 1.1 million from Night 2 (but that is a fairly typical decline for the DNC on Night 3).  In contrast, the RNC […]

  Regular line-ups were largely steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  FOX’s bubble sitcoms didn’t do themselves any season finale favors. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Some significant drops for the night’s big shows. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A pair of lackluster premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]