July 20, 2014

EARLY WEEKEND BOX OFFICE: Little Relief From Slow Summer Ticket Sales


There were no miracles on Saturday to lift the faltering box office, although preliminary numbers at Deadline and elsewhere suggest that the holdovers did better than the newcomers.

DAWN OF THE PLANET OF THE APES (20th) will take its 2d consecutive weekend title easily.  It earned around $15M on Saturday, down about 40% from the same day last week–a far better decline than its 60% hit on Friday–and should have a weekend in the $35M neighborhood, a drop from last weekend’s $72.6M just a bit worse than 50%.  (It wouldn’t be a surprise if the studio claims an extra $1M or so tomorrow morning in order to boast of a drop that beats that mark.)

THE PURGE: ANARCHY (Universal) fared best of the new openings, but it fell about 27% from Friday to $9.5M.  That’s in keeping with the frontloaded path of the first Purge, which lost 38% on its 2d day of release.  Anarchy should hit $28M for the weekend.  (The studio might claim $30M and let the chips settle on Monday).

PLANES: FIRE & RESCUE (Disney) got no Saturday matinee bump at all, staying at around $6.3M for a 2d day.  (The same was true of the first Planes.)  It should have a blah $17.5M weekend, although it has plenty of summer left as one of the only movies for young children out there.

SEX TAPE (Columbia/Sony) dropped 5% on Saturday to $5.4M.  (Again, consistent with its precursor Bad Teacher, which fell 10% on its initial Saturday.)  It’s on its way to a deadly $15M start.

TRANSFORMERS: AGE OF EXTINCTION (Paramount) brought in $4M on Saturday, down a reasonable 40% from last Saturday, and likely to reach a $10M weekend as it heads toward a $245-250M US total.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."