A big season exit for THIS IS US. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

> NBC comes face-to-face with its post-football Sunday. NBC:  No doubt the network thought that whatever the quality of its new series version of John Grisham’s THE FIRM (and that quality is quite bad), name value alone would bring it an audience.  Well, not so much:  its disastrous 1.4 put it in last place for […]

> It turns out that while Americans are football crazy, they’re not crazy. FOX:  The first-ever PAC-12 CHAMPIONSHIP GAME, in which UCLA was never close to nationally-ranked Oregon, could only manage a dismal 1.4 rating in 18-49s (although given the West Coast focus of the game, that could come up in final national ratings).  On […]

  The premiere of BRAINDEAD didn’t show much life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  ABC:  On another slow early summer night, the season premiere of WHAT WOULD YOU DO? was on top with 1.2, down 0.1 from last season’s debut.  It was bracketed by an 0.9 SHARK TANK rerun and a steady 1.0 for 20/20. CW:  The new episode of WHOSE LINE IS IT ANYWAY was up 0.2 […]

  NETWORK UPDATE:  The ONCE UPON A TIME season finale gained 0.1 in final numbers (as did AMERICA’S FUNNIEST HOME VIDEOS), but the REVENGE finale dropped 0.1.  On FOX, AMERICAN DAD was up 0.1 but COSMOS lost 0.1. SATURDAY CABLE:  ORPHAN BLACK (BBCA) stayed at 0.2, and the season premiere of IN THE FLESH that […]

  Welcome to November sweeps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]