Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  Airing a regular line-up on July 4th didn’t work out well for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

    NETWORK RATINGS:  Note:  FOX’s WOMENS WORLD CUP telecast, once adjusted for time zones, began outside of primetime, running 6:41-9:11PM on the east.  The adjusted number is for the entire broadcast, not just the primetime portion reported this morning, and that puts it at 3.0.  In addition, BEAT THE CHAMPIONS, which followed the match on […]

        NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]

  Declines were mostly soft for the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

      NETWORK FINALS:  We didn’t have text for this morning’s preliminary numbers, so here’s a bit more detail than the afternoon usual. For all but CW, the night was mostly devoted to the VICE PRESIDENTIAL DEBATE, which was strongest on NBC, and that network also had the highest-rated post-debate commentary half-hour at 1.4. […]

  Adding THE VOICE to a night always livens things up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  The AMERICAN NINJA WARRIOR rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, returning from a week off at 0.60, with the preceding clip show up 0.09 to 0.33.  On HGTV, HOUSE […]