NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]

  Declines were mostly soft for the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The season finale of LAST MAN STANDING gained 0.1 in final numbers, while THE ORIGINALS and DATELINE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Basketball was at the top of Friday cable.  On the pro side, ESPN had the […]

  A perky start for POOCH PERFECT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.8 in finals.  Local preemptions may have hit NBC, as the rerun of SUPERSTORE and DATELINE both fell 0.2, and the SNL rerun was down 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led […]

  Welcome to Upfronts week, when the broadcast networks (or what’s left of them) announce their Fall schedules and attempt to generate billions of dollars worth of excitement from advertisers.  It’s harder than ever to authoritatively analyze the thought process that goes into a broadcaster’s cancellation, renewal and pick-up decisions, because network ad revenues directly […]

  Airing a regular line-up on July 4th didn’t work out well for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

      NETWORK FINALS:  We didn’t have text for this morning’s preliminary numbers, so here’s a bit more detail than the afternoon usual. For all but CW, the night was mostly devoted to the VICE PRESIDENTIAL DEBATE, which was strongest on NBC, and that network also had the highest-rated post-debate commentary half-hour at 1.4. […]