The week heading into Labor Day is usually forgettable.  Television viewing is always very light the Thursday-Sunday before the holiday, and this past week the broadcast networks suffered through low ratings for the Republican National Convention (NBC ranged between a 0.9 and a 1.1 rating with Adults 18-49 at 10 pm Tuesday-Thursday, while ABC averaged […]

> Just how big a fan are you of RULES OF ENGAGEMENT?  If CBS dropped it off the top of the Empire State Building, would you jump after it?  Because that’s pretty much what they’ve done by (probably only temporarily) airing new episodes on Saturdays.  The rest of the night isn’t even worth mentioning… The […]

>Last night, FOX won again with a slipping X Factor and the premiere of Bones.  FOX averaged a 3.5 Thursday night, up sharply from the 2.2 the network averaged the same night last year with Bones and Fringe.  CBS was in second place with a 3.3 rating, down a touch from a 3.4 last year.  […]

  Basketball led a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CW:  […]

> FOX had announced last year that rather than air GLEE repeats in the space between its original February episodes and the new ones that will close out the season, it would instead air a 2-hour block of sit-coms.  That’s still the plan, but today they shuffled just what those comedies will be and when […]

REMINDER: Cable and broadcast nationals for Monday 3/29/2021 (normally at 1pm PT/ 4pm ET) will be posted a few hours later than usual today due to spring break travel. Check back later for revised post times. ###

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

  DEBRIS didn’t hold up well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]