An early summer premiere and more finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  STAR TREK:  DISCOVERY wasn’t a planet-changer. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Ratings for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs):

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

        NETWORK FINALS:  SPEECHLESS rose 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader bookended the Top 3 slots on Wednesday cable at 0.71/0.58.  Between them was VH1’s BLACK INK CREW, up 0.08 to 0.63, with the premiere of BEAUTY […]

  What’s going on with THE BIG BANG THEORY? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  MAGNUM PI returned to the air. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

  BROADCAST FINALS ABC:  THE ROOKIE held at 0.53, THE ROOKIE: FEDS dipped 0.03 to 0.33, and WILL TRENT was down 0.02 to 0.27. CBS:  Reruns at 0.36/0.28/0.25. NBC:  NIGHT COURT continued to fall to earth after its big premiere, down 0.19 to 0.55, and AMERICAN AUTO was down 0.06 to 0.32.  LA BREA aired […]