CW debuted its new ultra-low Friday line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  Game 3 of the NBA FINALS adjusted to 6.4.  In addition, AMERICAN NINJA WARRIOR gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Two networks tied for Wednesday cable bragging rights in the 18-49 demo.  Bravo’s REAL HOUSEWIVES OF […]

  NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]

  The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

              Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s acclaimed BETTER THINGS debuted moderately at 0.31.  (The network also announced today that SEX&DRUGS&ROCK&ROLL, which had the timeslot last week, has been canceled.)  Meanwhile, HGTV had three of the Top 5 shows on a very quiet Thursday […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19 and the 8PM SUPERSTORE.  In addition, the MOM rerun dropped to the next-lowest tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.38/0.27.  Cable news was led […]

        NETWORK REPORT:  ABC:  Although ROSEANNE gained 0.1 in final numbers, its 2.6 was still down a huge 0.8 from its last new episode 2 weeks ago.  THE MIDDLE fell half a point from its last episode on April 10.  However, BLACK-ISH (1.1), SPLITTING UP TOGETHER (1.0), and FOR THE PEOPLE (0.6) […]