NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, down 0.17 from its last regular airing on June 21.  Nickelodeon’s SPONGEBOB was at 0.37 (plus a simulcast on TeenNick […]

        NETWORK FINALS:  The 8PM, 8:30PM and 9:30PM WHOSE LINE IS IT ANYWAY reruns each lost 0.1 in final numbers after adjustment for local baseball preemptions.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even SHARK WEEK couldn’t dislodge VH1 and USA from the top of Monday […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE ROOKIE, 60 MINUTES, THE EQUALIZER, DATELINE and CHERRIES WILD.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The return of Hallmark’s WHEN CALLS THE HEART livened things up on the scripted side at […]

        NETWORK REPORT:  ABC:  Although ROSEANNE gained 0.1 in final numbers, its 2.6 was still down a huge 0.8 from its last new episode 2 weeks ago.  THE MIDDLE fell half a point from its last episode on April 10.  However, BLACK-ISH (1.1), SPLITTING UP TOGETHER (1.0), and FOR THE PEOPLE (0.6) […]

  The declines continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

              Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FX’s acclaimed BETTER THINGS debuted moderately at 0.31.  (The network also announced today that SEX&DRUGS&ROCK&ROLL, which had the timeslot last week, has been canceled.)  Meanwhile, HGTV had three of the Top 5 shows on a very quiet Thursday […]