For the most part, things settled downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  CBS’s new arrival didn’t shake anything up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  BACKSTROM lost 0.1 in final numbers yesterday, while AMERICAN IDOL gained that fraction (BACKSTROM may not have started until 9:01PM).  Also down 0.1:  BAD JUDGE, MOM and the 9:30PM BIG BANG THEORY rerun, while THE VAMPIRE DIARIES was on the plus side. Ratings in key demos for the Top 25 original cable […]

  ABC should send a nice thank-you note to NBC, because the marginal but sufficient success of THE NEIGHBORS and SCANDAL, both of which received full-season 22 episode orders today, is directly due to the weakness of the Peacock competition.  (Note:  Scandal needed a back-order to reach 22 episodes because although it started last season, […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, returning from a week off at 0.71.  On HBO, REAL TIME WITH BILL MAHER also returned from holiday break at 0.37, […]

        NETWORK FINALS:  NBC’s NASCAR race gained 0.1 in final numbers, and 20/20: IN AN INSTANT lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports dominated Saturday cable, with ESPN’s TOP RANK BOXING at the top, scoring 1.14 for the main event hour […]

  BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was at 1.85.  NBC’s KENTUCKY DERBY coverage was at 2.49, and SATURDAY NIGHT LIVE was at 0.83.  FOX’s USFL game was at 0.20.  CW’s originals were at 0.05/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  TNT’s NHL PLAYOFFS games were at 0.42/0.30/0.23.  ESPN also had […]

  FOX’s COLLEGE FOOTBALL game, featuring Stanford vs. Notre Dame (1.8) topped ABC’s with Oklahoma vs. Oklahoma State (1.4) in preliminary ratings.  CBS preceded 48 HOURS (0.8) with a trio of holiday reruns:  FROSTY THE SNOWMAN at 1.4, FROSTY RETURNS at 1.2, and THE STORY OF SANTA CLAUS at 0.9.  On NBC, a 2-hour DATELINE […]