NETWORK UPDATE:  THE NIGHT SHIFT became even sadder in final numbers, losing 0.1 to 1.2 and retaining less than 40% of its THE VOICE lead-in.  SCORPION gained 0.1, which allowed it to avoid a series low.  The reruns of GOTHAM and THE ORIGINALS each lost 0.1, putting CW’s night at a dreadful 0.1/0.1. Ratings in key […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  NETWORK UPDATE:  NOTE–because of NFL exhibition game preemptions, comparisons are to last week’s final Saturday ratings, rather than preliminary Sunday morning numbers.  NBC:  the GYMNASTICS special adjusted to 0.5, and HANNIBAL was steady at 0.3.  CBS:  PGA CHAMPIONSHIP coverage pushed the primetime line-up by half an hour, and all the night’s reruns were down 0.2, to 0.3/0.5/0.6.  ABC:  the […]

          NETWORK FINALS:  WORLD SERIES Game 5 adjusted up half a point in final numbers to an even more terrific 6.7, and yet SUNDAY NIGHT FOOTBALL stayed strong, also up half a point to 6.5, which was 0.5 higher than last week’s game.  The only other adjustment was a 0.1 dip […]

        NETWORK FINALS:  CBS’s airing of FROSTY THE SNOWMAN gained 0.1 in final numbers, but HOW MURRAY SAVED CHRISTMAS and DATELINE each dropped 0.1 for NBC.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night after Thanksgiving was another lean evening for original cable programming. […]

Fall’s only Thursday pitting NBC and CBS sitcoms against each other. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Another weak network Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  2 […]

  NETWORK UPDATE:  There were quite a few 0.1 declines in final ratings, with FRESH OFF THE BOAT, NCIS, NCIS: NEW ORLEANS, NEW GIRL and TV’S HOTTEST COMMERCIALS all taking the hit.  Only THE VOICE gained 0.1 from this morning. Ratings in key demos for the Top 25 original cable telecasts (plus a few other […]