NETWORK FINALS:  FOX’s regional MLB coverage and the 9PM hour of 48 HOURS lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS led Saturday cable at 0.44, up 0.02 from last week, the network’s morning WIMBLEDON coverage was […]

          NETWORK FINALS:  WORLD SERIES Game 5 adjusted up half a point in final numbers to an even more terrific 6.7, and yet SUNDAY NIGHT FOOTBALL stayed strong, also up half a point to 6.5, which was 0.5 higher than last week’s game.  The only other adjustment was a 0.1 dip […]

        NETWORK FINALS:  CBS’s airing of FROSTY THE SNOWMAN gained 0.1 in final numbers, but HOW MURRAY SAVED CHRISTMAS and DATELINE each dropped 0.1 for NBC.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night after Thanksgiving was another lean evening for original cable programming. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  NETWORK UPDATE:  There were 0.1 increases for THE BIG BANG THEORY and the 2 1/2 MEN finale in final numbers.  THE ODD COUPLE stayed where it was, but it was very steady throughout its half-hour (up 0.1 at 8:45PM), which is a promising sign.  In addition, SCANDAL and HOW TO GET AWAY WITH MURDER […]

  NETWORK UPDATE:  THE NIGHT SHIFT became even sadder in final numbers, losing 0.1 to 1.2 and retaining less than 40% of its THE VOICE lead-in.  SCORPION gained 0.1, which allowed it to avoid a series low.  The reruns of GOTHAM and THE ORIGINALS each lost 0.1, putting CW’s night at a dreadful 0.1/0.1. Ratings in key […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  NETWORK UPDATE:  NOTE–because of NFL exhibition game preemptions, comparisons are to last week’s final Saturday ratings, rather than preliminary Sunday morning numbers.  NBC:  the GYMNASTICS special adjusted to 0.5, and HANNIBAL was steady at 0.3.  CBS:  PGA CHAMPIONSHIP coverage pushed the primetime line-up by half an hour, and all the night’s reruns were down 0.2, to 0.3/0.5/0.6.  ABC:  the […]