When you’re CBS, you don’t have to do much.   J   Let’s take a look, night by night: MONDAY:  CBS confounded expectations by not expanding its comedy presence on Thursdays.  So it was less important that the sitcom moving over there have a long potential lifespan, which allowed the network to instead shift […]

With the end of the broadcast season comes a flurry of press releases from the broadcast networks.  FOX had the most to crow about as it won the entire season and the May sweep with Adults 18-49.  FOX’s headline: “FOX sets new broadcast industry record with eight consecutive victory among adults 18-49”.  FOX went on […]

  Other Nielsenwar Network Report Cards:  ABC, FOX, NBC Tried and True is starting to look more tried. Full Season To Date (thru May 3) 18-49 Rating Average:  1.81 (down 4.1% from last season)–note, however, that last season didn’t include Thursday Night Football. Grade:  B What Happened: Sunday:  Madam Secretary and The Good Wife are […]

NOTE: Many FOX stations (mostly in the Northeast and Texas) carried the regional NFL game between Washington and Pittsburgh. The game ended after 8PM ET and impacted the fast affiliate-based nationals for FOX. Precise program ratings for FOX primetime will be available this afternoon with the official nationals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS arrived at 0.63, followed by a rerun at 0.20. CBS:  THE NEIGHBORHOOD dropped 0.06 to 0.42, BOB HEARTS ABISHOLA lost 0.03 to 0.37, NCIS was steady at 0.40, and NCIS: HAWAII was down 0.02 to 0.30. NBC:  THE VOICE rose 0.08 to 0.50, and THAT’S MY JAM ticked down […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

          Now where were we…   BROADCAST HIGHLIGHTS:  As we noted in this morning’s post, we’ll be posting broadcast ratings on the basis of finals rather than preliminary morning numbers.  Starting with the Monday ratings (which we should have tomorrow afternoon), we’ll be able to provide comparisons with the previous week.  […]

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 to 2.3 in Adult 18-49 rating, but we are projecting that in the official nationals the […]