More lackluster season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  […]

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

  HBO’s Aaron Sorkin opus THE NEWSROOM fared well in its Season 2 premiere last night, drawing 2.2M total viewers (plus another 400K for the late-night re-airing).  Demo info won’t be available until tomorrow, but that should translate into a solid 0.9-1.0 in 18-49s.  The total viewer number isn’t quite a series record–the Season 1 […]

  AMERICAN CRIME wasn’t quite up to Shondaland standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]

  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The network was […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for AMERICAN IDOL, THE ROOKIE, ZOEY’S EXTRAORDINARY PLAYLIST and FAMILY GUY.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Note that for reasons we can’t explain, Nielsen is regularly listing Hallmark’s WHEN CALLS THE HEART […]

        NETWORK FINALS:  LITTLE BIG SHOTS and BOB’S BURGERS gained 0.1 in final numbers, while GENIUS JR and the 8:30PM BROOKLYN NINE-NINE lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It’s not exactly breaking news at this point that AMC’s THE WALKING DEAD […]