AFTERNOON UPDATE:  AMERICAN IDOL gained 0.1 in final numbers, but at 4.7, it was still nowhere near last year’s 6.0 premiere.  SVU, SUPER FUN NIGHT and THE TOMORROW PEOPLE all lost 1.0 from their already unimpressive ratings.  WEDNESDAY CABLE:  The Season 5 premiere episodes of DUCK DYNASTY (A&E) were at 3.3/3.4, easily the top-rated […]

  Even Sundays are getting problematic for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Ninjas over bachelors on a quiet holiday night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  The CBS line-up returned well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  The IHEARTRADIO MUSIC FESTIVAL special gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the Michigan vs. Florida State ORANGE BOWL dominated Friday cable at 3.36, and other COLLEGE FOOTBALL bowl games included Nebraska vs. Tennessee […]

  NETWORK UPDATE:  The CMA MUSIC FESTIVAL gained 0.1 in final numbers.  The ARROW rerun on CW lost 0.1. TUESDAY CABLE:  THE DEADLIEST CATCH (Discovery) was cable-watchers’ choice last night at a steady 0.99.  PRETTY LITTLE LIARS (ABCFamily) took a big 0.2 leap up from last week to 0.95, followed by a steady 0.46 for […]

  A soft night for some of Monday’s stalwarts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  CW:  The premiere of the final season of NIKITA may make CW wonder why it bothered, with a virtually invisible 0.2.  That was even worse than the 0.3 for THE CARRIE DIARIES, even with last week. NBC:  After more than a week of JFK specials, those interested had likely been sated elsewhere, as WHERE WERE […]