> X marked the spot for network television last night. FOX:  With very little in the way of competition, X FACTOR easily won the night for FOX.  But the rating for the first part of its season finale was one of its lowest (Thanksgiving Eve excluded), which makes it less of a disappointment than Terra […]

  SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  The only original programming of the night took the lead. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

A good night for those seeking true love and serial killings. FOX:  A big sigh of relief was breathed at FOX as THE FOLLOWING bounced back to 2.8, up 0.4 from last week (and the episode ended with a cliffhanger that should keep the show going into next week).  The result looked particularly good because […]

  BROADCAST FINALS ABC:  The 5th and final game of the NBA FINALS was at 3.98, almost identical to the 3.99 for 2022’s Game 5. CBS:  Reruns at 0.36/0.25/0.21/0.21. NBC:  AMERICAN NINJA WARRIOR dropped 0.09 to 0.34, followed by reruns at 0.30/0.26. FOX:  STARS ON MARS fell 0.06 to 0.18, and CRIME SCENE KITCHEN was […]

        NETWORK FINALS:  STAR gained 0.1 in final numbers.  The other changes were all in reruns, 0.1 drops for ARROW and both episodes of SVU.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The season finale of History’s SIX jumped 0.09 to 0.44.  The season premiere […]

Here are the full week sports ratings for Monday July 20 through Sunday July 26, 2020.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size now 200K P2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the similar chart […]

Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake).  Also, last night’s coverage was slightly behind the the same night in […]