A soft ratings night for everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  THURSDAY USA:  The night started out weakly with the premiere of reality show SUMMER CAMP, which only had a 0.5 rating among 18-49s year olds, and 1.1M total viewers. That seemed to set the tone for the evening, since airing for the first time in 2 weeks (due to July 4th preemptions), BURN NOTICE […]

NBC hopes last night’s Revolution rating was an April Fool’s joke. Last night’s ratings compared to the comparable night last year, in this case March 26 instead of April 2 because the NCAA Champsionship was played in early April last year. NBC:  REVOLUTION fell to a series low 2.3 last night, down 0.3 from last […]

Two new shows premiered last night, both at 10 pm: Nashville (2.8 Adult 18-49 rating on ABC) and Chicago Fire (1.9 on NBC).  More on the individual shows below in the network sections, but looking at the networks’ overall nightly performance, ABC had a very good night (thanks to two original Modern Family episodes to set the table for a decent Nashville premiere). […]

  BROADCAST FINALS ABC:  CELEBRITY JEOPARDY ticked down to 0.54, THE PARENT TEST ticked up to 0.36, and THE CHASE was up 0.02 to 0.27. CBS:  Reruns at 0.40/0.37/0.28/0.26. NBC:  Reruns at 0.45/0.43/0.31. FOX:  HELL’S KITCHEN lost 0.04 to 0.41, followed by reruns at 0.18/0.17. CW:  WALKER dropped 0.03 to 0.10, and WALKER: INDEPENDENCE ticked […]

Note: Numbers for the PRESIDENTIAL DEBATE on ABC, NBC and CBS and NFL THURSDAY NIGHT FOOTBALL on FOX will rise in the official nationals when live viewing on the West Coast before 8PM PT is factored in.  With respect to early ratings vs early ratings for the Debate, the current 5.3 for the 3 networks […]

  The year was new, but the content wasn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]