> GCB gives, even while DST taketh away. ABC:  GCB is a very bad show, but not an unpopular one.  Its 2.3 inched up over last week’s premiere, at least in preliminary numbers, and seemed to squeak out a timeslot victory, by 0.1 over NBC and 0.2 over CBS.  It still looks awfully weak to […]

      NETWORK FINALS:  There were no changes from the preliminary morning ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable at 0.56/0.41, compared to last week’s 0.52/0.32.  A&E’s LIVE PD clip shows were at 0.54/0.35 compared to last week’s 0.54/0.30.  ESPN’s NBA […]

It was another big night for the NBA and in this case ESPN as the scene shifted back to the Eastern Conference Finals.  A mammoth 4.8 rating with Adults 18-49 (and 11.1 million viewers 2+) watched LeBron James carry the Miami Heat on his back to tie the series 3-3, forcing a Game 7 Saturday […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  BROADCAST FINALS ABC:  For all networks except CBS, comparisons are to November 17 due to the reruns on Thanksgiving Eve.  THE GOLDBERGS dropped 0.08 to 0.49, THE WONDER YEARS lost 0.06 to 0.34, THE CONNERS gained 0.02 to 0.52, and HOME ECONOMICS was down 0.03 to 0.33.  The final A MILLION LITTLE THINGS to […]

      NETWORK FINALS:  The PENN & TELLER: FOOL US rerun dropped 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery had the #1 and #3 slots on Friday cable with GOLD RUSH at 0.72/0.53, respectively down 0.13/0.04.  A&E’s LIVE PD dropped 0.09 to 0.64.  […]

> Sunday… when NBC can close its eyes and pretend it has a functioning schedule. ABC:  ONCE UPON A TIME is a bona fide, self-starting hit, with another 3.8 that more than doubled its lead-in (and also more than doubled the similarly-themed Grimm on Fridays).  This may have helped DESPERATE HOUSEWIVES and PAN AM a […]

  SUNDAY UPDATE:  In final FINAL numbers, THE ACADEMY AWARDS gained an extra 0.2 to 13.1, which although tiny as a percentage of total rating, was gratifying to the Academy and ABC, because it pushed the telecast 0.1 above last year’s Seth MacFarlane-hosted show in 18-49s (it was already comfortably up in older-skewing total viewers).  […]