The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

        NETWORK FINALS:  There were no changes from the preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led cable at 0.99, up 0.03 from last week, with HUNTING HITLER up 0.05 to 0.52.  OWN’s THE HAVES AND HAVE NOTS […]

        NETWORK FINALS:  20/20 gained 0.1 in final numbers, but the entire CW line-up and the MASTERCHEF reruns lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Adult Swim took the Friday cable lead, as THE ERIC ANDRE SHOW rose 0.09 to 0.52, and […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

World Series Game 6 on Tuesday 11.1.2016 came very close to Sunday’s Game 5, which was a much more competitive game.  Despite a lack of suspense last night, Game 6 is still among the better Game 6 audiences in the past decade.  The ratings for the previous Game 6 telecasts since 2006, as well as […]

  Families, especially their elders, opted for new over classic. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  MAGNUM PI and BULL both gained 0.1 in final numbers, while DANCING WITH THE STARS and 9-1-1 lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 4.06, up 0.46 from last week’s game.  Fox Sports […]

  Small increases and drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]