Viewers aren’t excited about gymnastics yet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

>American Idol still guided FOX to a Wednesday win, but wow is the show in a tailspin.  Are they letting too many untalented singers through?  Jim Carrey’s daughter the other night — really?  Is the format simply tired?  In any case, it still won the 8 pm hour handily and helped successfully launch the new […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  Perhaps the networks should consider combining Monday’s two successful shows for a dating series that takes place under a giant glass–wait, that’s what reality television is already. CBS:  One of the largest-scale episodes of UNDER THE DOME since the pilot stayed essentially steady, down 0.1 to 2.7 and the highest-rated show of the night.  […]

  A mostly dreary night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

More grim news for ABC and NBC. ABC:  After ONCE UPON A TIME set the tone with a series-low 2.1, down 0.3 from its last airing, RED WIDOW had a disastrous 2-hour debut at 1.4.  That ended ABC’s chance to launch any successful dramas this season (it still has one comedy on deck), and made […]

  The night’s brightest sign of life was for a summer premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Considering the number of events on the air, a surprisingly stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]