>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market […]

  A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

  NETWORK UPDATE:  Game 4 of the WORLD SERIES adjusted up 0.3 in final numbers to 3.4, and ABC’s COLLEGE FOOTBALL game was up 0.2 to 1.7.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Starz’s decision to premiere ASH VS EVIL DEAD on Halloween night, when much of its target audience was […]

  ABC’s game shows took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  ONCE UPON A TIME had a rude welcome to Fridays. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>ABC premiered the “comedy” Work It, and America did not turn out for it.  CBS went back to basics and brought back its regular Tuesday schedule (all in originals), winning the night unlike the same night last year, when it let Paula Abdul mess up its powerhouse Tuesday schedule.  NBC also went with originals of […]

  A moment of silence for the first black bunting of the new season:  giving the lie to its title, the 0.7 rating that LUCKY 7 had in its second airing sealed its doom, making the lottery drama the season’s first fatality.  For now, ABC will air reruns of its scorching hit Scandal in that […]

  Baseball’s ALL-STAR GAME held fairly steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]