NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

      NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.1 to 1.4, and FOX’s game stayed at 1.0.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As with most fall Saturdays, cable was dominated by COLLEGE FOOTBALL, with games and related programming occupying all 6 of the […]

  The returnees were somewhat soft. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  There were no changes from the Friday preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a holiday weekend night with limited original programming, ESPN’s late Lakers vs. Golden State NBA game won the night at 0.90, with the earlier Clippers […]

  Who says no one watches TV on Friday nights? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  NBC’s NHL PLAYOFFS game adjusted to 1.5, and FOX’s regional MAJOR LEAGUE BASEBALL coverage adjusted to 0.4 nationwide. CABLE HIGHLIGHTS:  Lifetime’s MARILYN: THE SECRET LIFE OF MARILYN MONROE led Saturday cable at 0.50, and its BEYOND THE HEADLINES follow-up was close behind at 0.42.  Adult Swim’s late-night line-up returned solidly after skipping […]

  NETWORK UPDATE:  The ALL-STAR GAME adjusted to 3.1 in final numbers.  In addition, AMERICA’S GOT TALENT and HOLLYWOOD GAME NIGHT swapped 0.1, the first up and the second down. CABLE HIGHLIGHTS:   OWN’s THE HAVES AND HAVE NOTS gained two-tenths to take the Tuesday cable lead at 1.01.  THE DEADLIEST CATCH didn’t air last week due to […]

      NETWORK FINALS:  The rerun of the NIGHTLINE special that ran after LIFE IN FRONT OF A STUDIO AUDIENCE gained 0.1 in final numbers, while the rerun of THE WALL lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game easily topped […]