Viewers didn’t obey the title of the new DON’T. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  There were no changes from the morning’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MLB BASEBALL returned on Thursday night, and it was pure oxygen for ESPN, which aired a doubleheader at 1.22/0.94 (even a rain delay was at 0.88).  […]

        NETWORK FINALS:  Boosted by its huge NFL lead-in, THE MASKED SINGER rose by half a point to a giant 3.5 in final numbers, and I CAN SEE YOUR VOICE was up 0.2 to 1.8.  Elsewhere, there were 0.1 bumps for ABC’s OLAF’S FROZEN ADVENTURE, TOY STORY TIME and WONDERFUL WORLD OF […]

        NETWORK FINALS:  NBC and CBS were weirdly full of 0.1 declines in final numbers:  respectively for both episodes of FAM and the reruns of THE BIG BANG THEORY and SWAT; and for SUPERSTORE, AP BIO, WILL & GRACE and SVU.  In addition, for the 2nd consecutive week, FOR THE PEOPLE lost […]

  Lots of live events will likely mean lots of adjustments in final ratings tomorrow. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  For the most part, things settled downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  The rerun of SINGLE PARENTS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Thanksgiving Eve cable at 1.40/1.16, and the early evening COLLEGE BASKETBALL game was at 0.72.  Hallmark’s movie REUNITED AT CHRISTMAS was […]

  Some last-minute changes due to the awful news from Paris didn’t shake up the ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]