NOTE: The numbers below for 9:00-11:00PM include PRESIDENTIAL DEBATE coverage on ABC, CBS, NBC and FOX affiliates in the Eastern and Central time zones and various local programs in the Pacific time zone after 9 pm PT. The West Coast viewing of the Debate from 6:00-8:00PM PT will be added to the Debate measurement in […]

> A quiet night, but there was some stirrings of change thanks to ABC. ABC:  EXTREME MAKEOVER:  HOME EDITION made its Friday debut (it will ultimately be joined by Shark Tank), and while the 8PM episode didn’t do much, the show zoomed forward at 9PM to come within 0.1 of CSI NY.  That was followed […]

  Valentine’s Day was slow even for the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Thursday ratings: last night, last year and last week.  

        NETWORK FINALS:  THE OSCARS ended up at 10.5, down a fairly small 0.3 from the 2015 telecast.  Interestingly, in the final national numbers, the rating was basically steady through the telecast, without the bump in the first half-hour that was evident in the overnights.  The LIVE FROM THE RED CARPET pre-show […]

The Oscars telecast on Sunday 2.28.2016 started right on par with recent telecasts, just above 35 million viewers for both 2016 and the average of every telecast since 2007.  Generally speaking, the average Oscar show audience rises through the first hour, then holds steady until about 10:00 or 10:15 pm when the In Memoriam segment […]

  BROADCAST FINALS [Amazon Prime Video NFL Thursday Night Football added to chart] ABC:  The season premiere of STATION 19 was at 0.51, down 0.25 from last fall’s premiere.  The season premiere of GREY’S ANATOMY was at 0.55, down 0.22 from last fall.  ALASKA DAILY debuted at 0.32, which compared to the 0.37 for BIG […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering […]