July 29, 2013

Weekly Network Ratings & Summer to Date Rankings

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Written by: Mitch Metcalf

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering 50% from the same week last year (which featured the first three days of the London Summer Olympic Games).  NBC alone is down 80% year over year for the week, while FOX and ABC are down -10% and -3%, respectively, despite not facing the Olympic juggernaut this past week.  CBS is the lone network to show improvement versus last year: up 14% this week due to continued strength from Under the Dome and Big Brother.

Adult 18-49 Prime Time Rating
THIS WEEK Same Week Last Year Last Week
July 22-28, 2013 July 23-29, 2012 % chg July 15-21, 2013 % chg
FOX 1.27 1.41 -10% 1.44 -12%
CBS 1.21 1.06 +14% 1.20 +1%
NBC 1.14 5.76 -80% 1.15 -1%
ABC 0.95 0.98 -3% 0.93 +2%
4-net 4.57 9.21 -50% 4.72 -3%

With nine weeks of summer ratings in the books, no significant change in the summer to date rankings (although NBC is starting to suffer from the unfavorable comparison to London last summer).

Summer to Date May 27-July 28
18-49 Rating vs Last Year
ABC 1.47 -5%
NBC 1.38 -26%
FOX 1.18 -18%
CBS 1.06 -0%

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.