Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering 50% from the same week last year (which featured the first three days of the London Summer Olympic Games). NBC alone is down 80% year over year for the week, while FOX and ABC are down -10% and -3%, respectively, despite not facing the Olympic juggernaut this past week. CBS is the lone network to show improvement versus last year: up 14% this week due to continued strength from Under the Dome and Big Brother.
Adult 18-49 Prime Time Rating | |||||
THIS WEEK | Same Week Last Year | Last Week | |||
July 22-28, 2013 | July 23-29, 2012 | % chg | July 15-21, 2013 | % chg | |
FOX | 1.27 | 1.41 | -10% | 1.44 | -12% |
CBS | 1.21 | 1.06 | +14% | 1.20 | +1% |
NBC | 1.14 | 5.76 | -80% | 1.15 | -1% |
ABC | 0.95 | 0.98 | -3% | 0.93 | +2% |
4-net | 4.57 | 9.21 | -50% | 4.72 | -3% |
With nine weeks of summer ratings in the books, no significant change in the summer to date rankings (although NBC is starting to suffer from the unfavorable comparison to London last summer).
Summer to Date May 27-July 28 | |||
18-49 Rating | vs Last Year | ||
ABC | 1.47 | -5% | |
NBC | 1.38 | -26% | |
FOX | 1.18 | -18% | |
CBS | 1.06 | -0% |
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