The returnees were quiet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT telecast adjusted to 4.0.  In addition, the 9PM hour of DATELINE lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led the day, up a tick to 0.63.   Adult Swim’s line-up performed as […]

        NETWORK FINALS:  AMERICAN IDOL and the ELLEN’S GAME OF GAMES rerun gained 0.1 in final numbers, while THE RED LINE lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s GAME OF THRONES may have set a series record with its 12.5M total […]

  The NFL returneth. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

  BROADCAST FINALS ABC:  BACHELOR IN PARADISE rose 0.08 to 0.63, but THE ROOKIE: FEDS was down 0.05 to 0.24. CBS:  Reruns at 0.41/0.35/0.29. NBC:  THE VOICE gained 0.02 to 0.62, LA BREA was up 0.03 to 0.35, and NEW AMSTERDAM ticked down to 0.27. FOX:  THE RESIDENT climbed 0.07 to 0.38, and MONARCH ticked […]

        NETWORK FINALS:  It was another night of heavy adjustments due to local NFL PRESEASON games.  There were 0.2 declines for the reruns of AMERICAN HOUSEWIFE and FRESH OFF THE BOAT, and 0.1 drops for the rerun of AMERICAN NINJA WARRIOR, as well as DATELINE, MASTERS OF ILLUSION, WHAT WOULD YOU DO […]

>At the midpoint of the summer, the four major broadcast networks are moving closer together each week.  NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Playoffs, the peacock has slid from a weekly average of around a 2 rating with Adults 18-49 to […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]