The NFL returneth.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The season’s first real NFL FOOTBALL game swallowed up everything else on the air, but its preliminary 7.2 is considerably below the early 8.5 for 2016’s kick-off game (which adjusted up to 9.4 in finals).
ABC: The two season finale episodes of BATTLE OF THE NETWORK STARS were at 0.6/0.6, the same as last week’s reruns (up 0.1 from the last original episode 2 weeks ago), and the season finale of THE GONG SHOW was steady at 0.5 with its last new episode 2 weeks ago.
CBS: BIG BROTHER rose 0.3 from last Thursday to 1.8, and ZOO was up 0.1 to 0.5. The night started with reruns at 1.2/0.9.
FOX: BEAT SHAZAM gained 0.1 from its last new episode to 0.8, and LOVE CONNECTION was up 0.1 to 0.6.
CW: PENN & TELLER: FOOL US was steady with its last new episode at 0.4, and WHOSE LINE IS IT ANYWAY was also steady at 0.3, both with its last new episode and the rerun that followed.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day. FINAL BROADCAST ratings will be available Monday morning, the last delay related to the Labor Day holiday.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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