NETWORK FINALS:  THE BIG BANG THEORY gained 0.2 in final numbers, with the rest of the CBS line-up remaining as-is.  NBC also remained at the morning numbers, but it’s worth noting that in quarter-hour ratings, THE GOOD PLACE fell from 2.8 to 1.9 in the course of its hour, not a sign […]

  A tough start to Upfronts week for the networks. ABC:  The season finale of ONCE UPON A TIME was down an ugly 1.1 from last year’s finale, leaving it with a 2.2 that was flat with last week.  Even worse was the 2-hour REVENGE season finale, down 0.2 from last week (and down 0.8 […]

  Skiers and skaters couldn’t beat walkers. NBC:  See Mitch Metcalf’s Skedball report for Sunday’s WINTER OLYMPICS analysis.  The games scored 6.9 in preliminary primetime 18-49 numbers. AMC:  Although THE WALKING DEAD had fewer total viewers than the Olympics (15.8M to 25.4M), it walloped the athletes in 18-49s with a gigantic 8.2 in that demo.  […]

  Modest gains from last week’s holiday eve. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Wherever Justin Bieber’s fans are, they’re not watching network television. NBC:  The first part of a 2-night special that’s oh-so-coincidentally airing the same week as its star’s new release, JUSTIN BIEBER:  ALL AROUND THE WORLD could only get to a 0.9 rating in 18-49s.  It didn’t even skew as young as you might think:  under […]

>Don't trust the premiere rating. ABC: If DON'T TRUST THE B– IN APT 23 can continue to retain 70% of its MODERN FAMILY lead-in, it'll be a comfortable win. Now that its premiere marketing blitz is over, we'll find out in the next week or 2 whether it can. FAMILY, SUBURGATORY and THE MIDDLE all […]

  BROADCAST FINALS ABC:  After a news special at 0.38 and a rerun at 0.28, 20/20 was steady at 0.23. CBS:  A news special at 0.21 was followed by GREATEST @HOME VIDEOS at 0.21 and reruns at 0.11/0.12. NBC:  A rerun at 0.17 was followed by DATELINE at 0.29. FOX:  WWE SMACKDOWN jumped 0.21 to […]

        NETWORK FINALS:  Game 3 of the WORLD SERIES adjusted up half a point to 5.2.  Elsewhere, MACGYVER and THE VAMPIRE DIARIES each lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Once again, sports and news took up most of the […]