SUPERGIRL had a smooth flight to its new network. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>The place where the scheduling team meets is usually an executive conference room in the network’s NY headquarters.  If you’ve ever seen a movie about network TV, you’ll know the magnetic board on which  strips bearing show titles are attached and shuffled around the walls, but actually these days this process, like everything else, has […]

        NETWORK FINALS:  THE CONNERS, THE FLASH and THE VOICE gained 0.1 in final numbers, while BLACK-ISH and SPLITTING UP TOGETHER lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was another big night for sports on cable, as the NBA season began […]

        NETWORK FINALS:  The NCAA TOURNAMENT games on CBS adjusted to 0.99/0.98, which compared to 0.9/1.2 for the first round in 2019.  In addition, WWE SMACKDOWN adjusted up to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT accounted for 10 […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game stayed at 1.6, and FOX’s adjusted up to 3.6.  Elsewhere, the rerun of KEVIN CAN WAIT fell 0.2, and DATELINE as well as the reruns of WILL & GRACE and MAN WITH A PLAN lost 0.1 in final numbers.           Broadcast Official […]

      NETWORK FINALS:  More or less as expected, the NBA FINALS adjusted up to 7.3 in final numbers, while the reshuffling of west coast numbers sent the mini-JIMMY KIMMEL LIVE down to 1.2. Elsewhere, THE BIG BANG THEORY rerun gained 0.1, but AMERICAN GRIT lost the same.       Broadcast Official Nationals […]

NBC comes up with a Wednesday night formula that works:  air against no competition. NBC:  With reruns on three other networks and a weak reality show on the fourth, NBC went to town on Wednesday night, with season highs galore.  WHITNEY (which has been adjusted creatively a great deal from last season, but to little […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 4.6, down 0.4 from last week’s final number.  Elsewhere, GREY’S ANATOMY, GOTHAM and WILL & GRACE each gained 0.1.         Broadcast Official Nationals Program Ratings Chart       CABLE HIGHLIGHTS:  TBS’s MLB PLAYOFFS game took the Thursday cable crown at […]