> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

  THE MASKED SINGER took a hit from the CMA AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Not a good night for grand dames.   NBC:  AMERICA’S GOT TALENT got things off to a 3.4 start, by far the biggest broadcast rating of the night, and enough to singlehandedly give the night to NBC.  But LOVE IN THE WILD, despite host Jenny McCarthy, flopped down to a 1.6 afterward (off a big […]

ABC won Week 40 of the broadcast season (June 18-24) with a 2.37 Adult 18-49 rating in prime time, its second weekly win in a row (thanks to two NBA Finals games — #4 and #5).  But ABC could really have used a Game 6 on Sunday.  Last year, the second week of the NBA […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.4, down 1.6 from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.59, down 0.18 from last week.  TNT’s NBA doubleheader was at 0.41/0.34.  On A&E, […]

  Not everything STAR WARS-related is a blockbuster. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does […]