History Channel, which just entered the world of scripted television 2 days ago, now owns the #1 and #2 scripted programs in the history of basic cable, as the 2d installment of HATFIELDS & MCCOYS barely declined from Monday’s premiere.  Tuesday’s episode was down only around 5% from Part 1, to about 13 million […]

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the highest-rated show on the night, but it drifted down to a 2.5 from 8-10 pm last night […]

  Not much drama in the numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Not a good night to be a Muppet. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  SHARK TANK returned to original episodes and took the win. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>ESPN’s coverage of the BCS National Championship for college football Monday tops the cable ratings chart for the week of January 3-9.  This year’s 8.7 rating for the title game is down from a 10.1 last year — not surprising because LSU was shut out. MTV’s Jersey Shore season premiere was the top entertainment program […]

  Reruns led a slow pre-holiday night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart.  […]

>It’s rare that a Saturday night has a huge impact on a sweep race, but last night featured a college football pairing between the #1 and #2 teams in the country on CBS.  In an SEC matchup for the ages, #1 LSU defeated #2 Alabama in overtime 9-6, earning a 6.4 Adult 18-49 rating in […]