Apparently ABC viewers are unimpressed by superheroes. ABC:  On a night when the other networks were mostly down (were viewers at the multiplex to see the near-record Avengers opening?), all of ABC’s shows were up, and the network took the night across the board.  SHARK TANK and PRIMETIME, in particular, rose a strong 0.3 for […]

  Nielsen wasn’t in a hurry with today’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

HBO’s True Blood tops the cable ratings chart again this week, although it’s down three tenths of an Adult 18-49 rating point from last week’s season premiere.  TNT’s Dallas reboot looks impressive in terms of all viewers (almost 6.9 million viewers over the age of 2 watched during an average minute), but the show’s 1.5 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

FOX’s coverage of the Major League Baseball All-Star Game is averaging a 2.9 preliminary rating with Adults 18-49.  Remember, that fast nationals do not correctly measure live sports programming.  After the west coast is properly counted in the official nationals, FOX could be looking at a 3.2 or 3.3 rating for the game.  I guess that would […]

      NETWORK FINALS:  There were no changes from the preliminary morning ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable at 0.56/0.41, compared to last week’s 0.52/0.32.  A&E’s LIVE PD clip shows were at 0.54/0.35 compared to last week’s 0.54/0.30.  ESPN’s NBA […]

Last night, NBC averaged a preliminary 11.4 rating with Adults 18-49 in prime time.  This edges the Beijing rating for the same night, which itself towered over the other recent summer Games.  Last night the NBC rating peaked at a 13.5 in the 9:30 half hour and held steady at a 13.3 in the 10 […]

NBC’s Stars Earn Stripes is showing all the appeal of host General Wesley Clark’s 2004 Presidential campaign: the show plummeted to a preliminary 1.1 Adult 18-49 rating at 9 pm last night, down from its already weak 1.7 premiere rating last week.  At 8 pm, a repeat America’s Got Talent pulled the identical rating, showing that series has no […]