With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up in broad numbers for the launch of new series and return of old favorites, and as the season […]

Tuesday fast national ratings indicate NBC owned the night thanks to the continued domination of The Voice.  The night was interrupted by the second Presidential Debate.  For most networks, there will be around 80 minutes of programming rated in prime time: an hour from 8-9 pm and approximately 10:40-11:00 for the analysis portion of the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, but the National Weather Service is forecasting rain and fairly high winds at that time.  Rain […]

Welcome to the first edition of ShowbuzzDaily’s SKEDBALL, a weekly look at the weekend afternoon sports daypart on television.  This past Saturday was filled with college football games, as is typical in the fall, and one game truly broke out of the pack: Texas A&M’s stunning upset of formerly #1 Alabama.  CBS Sports’ coverage of […]

Here are the weekend sports ratings for Saturday and Sunday October 22-23, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, October 24-25, […]

SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012): NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.29 (down 20%). FOX is in […]