A recent theatrical hit had little network impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for SHARK TANK, MACGYVER and WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MASTERS coverage was at 0.51/0.15.  On VH1, RUPAUL’S DRAG RACE edged up 0.02 to 0.24, and UNTUCKED was up […]

  TNT’s much-ballyhooed launch of PERCEPTION scored very well in total audience, with a viewership of 5.6M people, holding on to 90% of its lead-in, the final season premiere of THE CLOSER.  But like The Closer, Perception skewed extremely old.  It will have around a 0.8 rating in 18-49s (slightly behind The Closer‘s 0.9), which means […]

  Neither VEGAS nor ELEMENTARY is setting television screens on fire with their 18-49 ratings so far. Vegas scored a 2.0 in its last airing that merely tied the perpetually bubbled Parenthood, and Elementary hit a somewhat better 2.3, but in an hour where NBC doesn’t even try, airing the practically invisible Rock Center.  However, both […]

  The NFL PLAYOFFS stomped everything else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  There was no good news for SUPERGIRL, which stayed at 1.7 in final numbers.  About the only positive was that the show was rock-steady at that number in all of its quarter-hours, so the viewers that are still there seem to be satisfied.  CBS can console itself with a 0.1 rise for […]

  Some modest declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  The preliminary ratings for Night 3 of the DEMOCRATIC NATIONAL CONVENTION inched up to 0.3-0.4, a different dynamic than the 2016 edition, which dropped significantly on its 3rd night (although this year’s numbers are still much lower than 4 years ago). DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary […]