There’s not much doubt about which sport Americans consider their national pastime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  There were no changes from Friday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH and its follow-up hour were at 0.71/0.54, compared to last week’s 0.69/0.47.  ESPN’s NBA doubleheader was at 0.70/0.52.  A&E’s LIVE PD dropped 0.05 to […]

The NCAA men’s basketball championship tournament rolled on Sunday with two games to select the last Final Four spots.  The two games averaged 19% higher household ratings than last year in the 56 local markets measured by Nielsen (covering 70% of the country).  The second game at 5:00 Sunday almost hit the magic 10.0 rating […]

> Happy New Year, NBC. NBC:  The night set up beautifully for the Peacock, with marquee teams NY Giants and Cowboys doing battle for the final NFL playoff spot and repeats everywhere else–and SUNDAY NIGHT FOOTBALL came through in spades, with a preliminary estimated 8.7 that could go up in final actuals to be one […]

  Game 1 of THE WORLD SERIES scored in an epic at-bat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Saturday June 12, 2021 P18-49 P2+ Rank […]

  Small increases and declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS dropped 0.13 to 0.68, AMERICAN IDOL fell 0.16 to 0.76, and THE ROOKIE was down 0.08 to 0.41. CBS:  60 MINUTES gained 0.06 to 0.56, THE EQUALIZER returned from an off-week up 0.06 to 0.47, NCIS: LA was at 0.44 compared to last week’s 0.39/0.42, and SWAT […]