Another great night of ratings for ABC from the NBA Finals, but the network certainly was disappointed in the result of last night’s Game 4.  Miami won again at home, taking a 3-1 lead in the series and giving the heat a shot at ending the series Thursday in Game 5.  Visions of a very […]

Baseball scores a run. FOX:  The major-league BASEBALL ALL-STAR GAME was the highest rated show of the night, and will probably be up from last year’s 3.1 when final numbers are in, but it’s still not particularly impressive, especially since Monday’s Home-Run Derby on ESPN had a 2.7. ABC:  It’s not clear why anyone at ABC […]

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 23-29 of course goes to NBC by a mile — but the network’s weekly average this past week is just a taste of things to come. NBC averaged a 1.6 rating with Adults 18-49 this past week in the […]

HBO’s True Blood hit a 2.8 rating with Adults 18-49 Sunday, almost working its way back to the season high (the 2.9 rating for the premiere episode on June 10). And VH1’s Love and Hip Hop Atlanta ended its season on a high note, matching the season high of a 2.0 rating, last seen on July 23.   ESPN’s Monday […]

  Returnees were steady or slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

A good start for the Peacock. NBC:  Regular season competition dented but didn’t break the Monday line-up.  THE VOICE was the highest rated show of the night at 4.3, more than 50% higher than the Dancing With the Stars premiere and handily beating the CBS sitcom slate.  REVOLUTION, while down 15% from its launch, dominated […]

  We’ve had a second week of ratings to examine, and it’s time once again to ask:  How goes the war?  And what do we know now that we didn’t know a week ago? ANYTHING OVER 1.5 IS THE NEW 2.5.  NBC and FOX have given back orders to a total of 5 shows (REVOLUTION, […]

BIG BROTHER took the last weeknight before the new broadcast season begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]