>When all the Sked PLAYERS gather in New York, the pilots have been screened for the network’s own executives, but the only “real people” who’ve seen them are those participating in Research testing.  The results of those tests become the only “objective” data regarding the appeal of a given show, so they’re a critical part […]

  BROADCAST FINALS ABC:  JEOPARDY MASTERS slipped 0.02 to 0.57, and JUDGE STEVE HARVEY was down 0.02 to 0.25.  A rerun followed at 0.23. CBS:  On season finale night, FBI was down 0.03 from last week to 0.42 (last season the show’s finale was pulled at the last minute for content reasons and aired some […]

  THE FIX doesn’t look like one. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

>   A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get […]

BROADCAST FINALS ABC:  After a rerun at 0.28, 20/20 was at 0.35. CBS:  Reruns at 0.26/0.180.18 NBC:  US OPEN coverage was at 0.40. FOX:  WWE SMACKDOWN gained 0.07 to 0.67. CW: After reruns at 0.06/0.07, GREAT AMERICAN JOKE OFF was up 0.02 to 0.05. TELEMUNDO:  TOP CHEF VIP jumped a tenth to 0.23, BETTY EN […]

> NBC slid to a 3.0 rating with Adults 18-49 from 8-11 pm, still #1 for the night but the night is eroding steadily.  Pending updates in the official nationals, Two and a Half Men will be the #1 show last night with a 3.7 rating, edging The Voice by one tenth of a rating […]

  Perhaps Game 7 of the World Series will do what Game 6 didn’t. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A crossover paid off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]