DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

Wow.  USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast.  This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 ratings with young men) are excellent.  The other two matches earlier in the day Monday are […]

  AMERICA’S GOT TALENT pulled ahead in the Tuesday ratings race. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  For better or worse, Tuesdays seem to be fairly locked. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a drama.  Most likely next fall, a configuration like last night’s will dominate this important night when original episodes […]

        NETWORK FINALS:  There were no changes from the preliminary numbers for Friday.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Baseball reigned over Friday cable, with Fox Sports 1’s ALCS playoff game at 2.11.  ESPN’s NBA doubleheader was at 0.96/0.77.  On Discovery, GOLD RUSH rose […]

            NETWORK FINALS:  NBC’s SUNDAY NIGHT FOOTBALL adjusted to 3.7, down half a point from last week’s final number.  FOX’s MLB PLAYOFFS game adjusted to 2.9.  In addition, AMERICA’S FUNNIEST HOME VIDEOS and 60 MINUTES gained 0.1 in finals, and the MOM rerun lost the same, while the WHOSE LINE […]