A very consistent night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

  The day’s top 25 cable originals are listed below (actually reaching #134 on the night’s overall cable list, if reruns were included), with some context and analysis under that.  But first: NETWORK UPDATE:  The football adjustments didn’t affect NBC’s numbers, but all of ABC’s shows lost 0.1 in the final count.    Football trumped sharks […]

  BROADCAST FINALS ABC:  Reruns at 0.35/0.27/0.32. CBS:  Reruns at 0.30/0.27/0.27. NBC:  AMERICA’S GOT TALENT jumped 0.14 to 0.77, and SNAKE IN THE GRASS was at 0.34. FOX:  Reruns at 0.19/0.12. CW:  After a SUPERMAN & LOIS rerun at 0.05, TOM SWIFT ticked up to 0.05. TELEMUNDO:  CASA DE FAMOSOS gained 0.04 to 0.35, AMOR […]

  BROADCAST FINALS ABC:  JEOPARDY COLLEGE CHAMPIONSHIP kicked off at 0.64.  ABBOTT ELEMENTARY slipped 0.02 to 0.57, and BLACK-ISH ticked down to 0.41.  QUEENS returned from a 2-week break, down 0.07 to 0.23. CBS:  SUPER BOWL GREATEST COMMERCIALS was at 0.47.  Reruns followed at 0.33/0.35. NBC:  The WINTER OLYMPICS was at 1.57, down 70% from […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 5.7, steady with last week’s game.  In addition, due to afternoon football adjustments, THE SIMPSONS dropped 0.3 and both BLESS THE HARTS and 60 MINUTES lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Comcast/NBC […]

      NETWORK FINALS:  CBS’s national PRESEASON NFL game held at 1.0 in final numbers, as did FOX’s 0.8 for UFC FIGHT NIGHT.  Local NFL preemptions were likely responsible for most if not all of the changes on the other networks.  On ABC, the LAST MAN STANDING rerun as well as both episodes of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on the NFL Network had limited impact on the fast nationals.  The game was aired locally in Phoenix on […]