CBS is looking like a 1.50 rating for the week of August 20-26, enough for a share of first place this week but down 10% from the same week last year.  The NFL preseason games last year were a 2.0 on Friday (GB at IND) and 1.8 on Saturday (NE at DET), while this year […]

        NETWORK FINALS:  The only significant adjustment (to the next tenth) was for FOX’s AMERICAN ROAD TRIP.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As will also probably be the case for Wednesday, Tuesday cable was dominated by news, here on the Georgia runoffs.  CNN’s […]

        NETWORK FINALS:  SURVIVOR, THE MASKED SINGER and THE GOLDBERGS gained 0.1 in final numbers, while the SWAT rerun lost the same.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable news was again at the top, with Fox News’s SPECIAL REPORT WITH BRET BAIER (i.e. […]

  This wasn’t what NBC had in mind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers, but there was no bump for EXTANT.  The only other changes were 0.1 declines for the reruns of ARROW and SUPERNATURAL. CABLE HIGHLIGHTS:  A&E’s DUCK DYNASTY again led the cable night, down a hundredth to 0.86, but lead-out COUNTRY BUCKS fell a heavier 0.09/0.11 to […]

  BROADCAST FINALS ABC:  Airing against the NFL Playoffs, the network ran a night of reruns at 0.41/0.42/0.31/0.18. CBS:  The network had the afternoon NFL Playoffs game, giving the line-up a mammoth 10.69 lead-in.  Compared to December 12, the last time CBS had the late game, 60 MINUTES rose 0.27 to 1.65.  After that, the […]

> Basketball. CBS:  On a night when the other networks mostly didn’t choose to compete, some enormous upsets in the NCAA TOURNAMENT gave CBS a slam-dunk victory for the night with a (preliminary) 2.2, way higher than last year’s Day 2. CW:  NIKITA returned to the schedule after several weeks of reruns (that show has […]

  AFTERNOON UPDATE:  With the NFL factored out of ABC’s ratings, DANCING WITH THE STARS fell 0.1 to 2.0, and CASTLE dropped 0.2 to 2.2.  However, THE BLACKLIST held its 2.9 (losing in total viewers to Castle). MONDAY CABLE:  MONDAY NIGHT FOOTBALL (ESPN) was inevitably in front with a tremendous 6.1 rating, just slightly behind […]