NETWORK FINALS:  EMPIRE went up an extra 0.1 in final numbers (it actually hit 5.0 in its last 15 minutes), but CRIMINAL MINDS: BEYOND BORDERS, SURVIVOR and the rerun of THE MIDDLE all lost 0.1.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a very subdued […]

  Say it together:  EMPIRE is back. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

        NETWORK FINALS:  THE VOICE and BROOKLYN NINE-NINE gained 0.1 in final numbers, while CHICAGO FIRE and BEYOND THE TANK lost the same.  (Since someone raised the question this morning, the more precise final rating for NEW GIRL was 0.91, very slightly setting a new series low.)       Broadcast Official […]

  Carpool Karaoke seems not to be a primetime thing. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

                NETWORK FINALS:  All stayed as-is from this morning’s preliminary numbers.     Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The delayed Monday cable numbers offered few surprises.  As usual, VH1 and USA battled at the top of the chart. On VH1, LOVE & HIP-HOP […]

The NCAA Men’s Basketball Tournament continues to lag prior years.  Heading into the Final Four this weekend, March Madness is down -10% in total viewers 2+ across the four network partners and down -23% with men 18-34. This past weekend (the Regional Finals and the end of the Elite Eight Round) should be approaching 15 […]

  Crossovers work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The […]

        NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]