DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Viewers bid a fond XOXO to Gossip Girl. CW:  The final episode of GOSSIP GIRL earned the show its best rating of the season by a considerable margin, with a 0.8 (although it’s a sign of where the series ended up that this was still below a typical episode of Vampire Diaries or Arrow).  The […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

A bad night for debuts. FOX:  No one showed up for the return of TOUCH, which started with a weak 1.1 in its first hour and fell to an even worse 0.9 in its second.  Unless things turn around quickly (unlikely, with Grimm on the way as competition), its mysteries may never be solved. CBS:  Despite […]

Post-Sweeps malaise. NBC:  Cleveland must be feeling pretty good about its preemptions last night, as the 9-11PM regular network schedule averaged under a 1.0 rating, with 0.9s for a new 1600 PENN and rerun SVU, and a 1.0 for an OFFICE rerun.  COMMUNITY held even at 1.1 at 8PM, followed by 0.9 for a PARKS […]

Splash makes a ripple. ABC:  The debut of SPLASH gave the network a 2.6, beating everyone but CBS in the hour, and marking ABC’s best result in that slot all season.  Of course, next week it’ll be facing The Voice results, so its degree of difficulty is about to climb steeply.  A DANCING WITH THE STARS special […]

  NBC’s curse continues. NBC:  The network really thought it had something with the dating show READY FOR LOVE, promoting it like crazy and clearing Tuesdays of Go On, The New Normal and Smash so it could pair 2-hour episodes with THE VOICE.  But last night’s blah result was a 1.6, and as Mitch Metcalf […]

  Last night’s live Supreme Court announcement may lead to some adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]