NETWORK FINALS:  There were significant upward adjustments (to the next tenth) for the reruns of 20/20 and MAGNUM PI.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As expected, New Year’s Day cable was dominated by ESPN’s CFP SEMIFINALS games at 4.94/4.46, which compared to […]

  AFTERNOON UPDATE:  THE OLYMPICS adjusted up to 6.5 last night, still below the parallel night at Turin 2006 and farther behind the North American 2002/2010 games.  Of course, CPMs (the price paid by advertisers for commercial time) have gone up in the past 8 years, so a 6.5 yields more revenue now than it […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Friday cable at 0.70/0.50.  Cable news was topped by CNN’s 1PM hour at 0.42/0.54/2.5M, with MSNBC’s RACHEL MADDOW SHOW […]

  NBC easily took another summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  AFTERNOON UPDATE:  No major changes, as THE BACHELOR and the CBS 9-10PM shows each found an extra 0.1 (keep the latter two off their lows), while SUPERNATURAL shed the same amount. TUESDAY CABLE:  The season finale of BEING MARY JANE (BET) hit a new series high with 1.6 in its 2d hour (up 0.2 […]

  UPDATE:  The big change came early in the evening, as 60 MINUTES adjusted down 0.6 to 2.0, reflecting the deduction of the time zone viewers who were actually watching NCAA TOURNAMENT coverage.  That overrun rose 0.1 to 4.0, and all the rest of the night’s changes were also a matter of 0.1 up or […]

  AFTERNOON UPDATE:  2  BROKE GIRLS and THE VOICE both climbed 0.1, and that was it for the adjustments on original programming.  At 10PM, all the reruns were up 0.1. MONDAY CABLE:  WWE (USA) was as usual in the lead, although at 1.7 it was down 0.2 from last week.  On VH1, BASKETBALL WIVES was […]

  NETWORK UPDATE:  The ONCE UPON A TIME season finale gained 0.1 in final numbers (as did AMERICA’S FUNNIEST HOME VIDEOS), but the REVENGE finale dropped 0.1.  On FOX, AMERICAN DAD was up 0.1 but COSMOS lost 0.1. SATURDAY CABLE:  ORPHAN BLACK (BBCA) stayed at 0.2, and the season premiere of IN THE FLESH that […]